Sean Ellis to headline Amplify, the first (and best) ever growth marketing event in Atlantic Canada

For immediate release

Growth experts from Silicon Valley, New York, Toronto to converge in Halifax

(HALIFAX - January 26, 2017)  Startups, marketers and business owners alike, from across Atlantic Canada and outside, will flock to Halifax on March 28th for Amplify, a once-a-lifetime opportunity to learn from some of the top growth marketing experts in the world.  The one-day event aims to inspire those in attendance through hands-on workshops, and “amplify” their approach and mindset towards growing their companies.

The event, which is being hosted by Propel ICT, in partnership with Alongside and, will gather some of the world’s most successful growth experts under one roof at Pier 21 to teach startups and businesses how to grow fast and efficiently using unconventional techniques. Participants of the conference will gain insight on how to attract and activate more leads, how to build a growth team and how to retain and nurture more customers.

“This is a prime opportunity for startups and businesses to get the expert advice and insight they need to properly scale their businesses for rapid growth,” said Trevor MacAusland, Entrepreneur in Residence at Propel ICT and organizer of the event.  “At Propel ICT, it’s our mission to mentor and educate entrepreneurs – with the goal of launching Atlantic Canada’s first billion dollar tech company. This event is definitely a step in the right direction.  The conference is built to help marketers and founders connect with the best mentors and address their challenges so they can get out there and get real traction to happen the very next day.”

Lead generation is the number one barrier to exponential growth faced by startups and it’s also the one thing that all startups need to survive.  Since this will be the premier event of its kind in Atlantic Canada given the calibre of speakers and their expertise - organizers are expecting it to sell out.

Yves Boudreau, CEO and co-founder of Alongside, says Amplify will shed light on how to scale your business with a Silicon Valley mindset.  

“This conference will give people a glimpse of what we were exposed to when we were at 500 Startups in San Francisco. The mindset and approach to doing business breaks tradition and works incredibly well - and they do it unapologetically” said Boudreau, whose company was the first company from Atlantic Canada to be accepted into 500 Startups in San Francisco, one of the top accelerators in the world.  “Atlantic Canada has a plethora of smart, innovative and growing companies. This conference will help to put a spotlight on Atlantic Canada and expose the amazing startups we have here."

The keynote speaker for the event is Sean Ellis (@SeanEllis), founder and CEO of, who is considered an authority when it comes to growth marketing.

Ellis is known for coining the term “growth hacking” and popularizing the term “product/market fit”. Previously, he was the CEO at Qualaroo, and a key early growth/marketing exec at Dropbox, Eventbrite, Lookout, LogMeIn (IPO), and Uproar (IPO).  Sean currently helps companies build agile growth teams with his new tool GrowthHackers PROJECTS.

“I’m thrilled to have this opportunity to come to Atlantic Canada for the first time,” said Ellis.  “In my experience, the Atlantic Canadian companies I’ve encountered have all had one thing in common – they’re hungry.  They’re ready to grow and they’re willing to do whatever it takes.  I have no doubt this event will deliver amazing results to all who attend.”

Joining Ellis is a full host of world-class growth marketers from many different backgrounds including:

Zack Onisko, VP of growth,  – @zack415

Former Head of Growth at Branchout and Creative Market (both acquired)

Dominic Coryell, founder, Gimme Growth - @DistroDom

Former 500 Startups Distro Partner and Co-Founder @Talkable (YC/500)

Ethan Smith, VP of growth, Yummly - @ethanucsb

SEO Advisor to Thumbtack and Wanelo

Netta Kivilis, CXO, Blue Seedling  - @nettak

Former Head of Marketing at Custora and Sr. Marketer @Amazon

Todd Saunders, co-founder and CEO, Adhawk - @toddsaunders

Former Accelerated Growth Team @Google

More notable speakers will be added to the lineup in the coming days and weeks.

Early bird pricing for 20 percent off tickets (regularly priced at $250 plus tax) is in effect until February 17 with the promo code AMPLIFY20.  Tickets and more information about Amplify can be found at

About Propel ICT

Propel ICT is Atlantic Canada’s startup accelerator program.  The goal is to launch the next generation of high growth technology entrepreneurs in the region.  The organization offers three programs called Launch, Build and Growth which are tailored to deliver mentorship and learning opportunities based on where the startup is at in its lifecycle.  For more information, please visit

About Alongside

Alongside is an online hiring platform on a mission to help create meaningful connections between employers and job seekers, so they can do their best work together. With Alongside, employers can easily create and promote their job and collaborate with their hiring teams, screen incoming applications, organize their hiring process and above all, discover great candidates. For more information, please visit


GrowthHackers is how teams unleash their company’s growth potential. With a network of more than 150,000 members, growth professionals can discover emerging opportunities and collaborate privately with their teams to test these opportunities using GrowthHackers Projects, their powerful workflow for managing growth experiments.  For more information, please visit:


Media Contact:

Jane Harwood