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Launch is our program for early stage companies that are pre-revenue; with little to no traction. We will guide entrepreneurs through the early stages of validating, developing and launching a startup. This program is delivered onsite at one of our community partners: St. John’s NL,  Fredericton NB, Halifax NS, Sydney NS, Charlottetown PE.  

There is a maximum of 9 spots per cohort. Each Launch program is delivered over a 12-week period that includes in-session workshops, mentorship, business model canvas, updates and presentations, personalized 1:1 coaching sessions, Q&A fireside, panel speakers and webinars. Attendance is mandatory.


You should apply to this program if your startup is looking for mentorship around:

  • Developing a profitable business model
  • Validating customer problem and solution assumptions
  • Creating a customer validation strategy
  • Defining and building a minimum viable product (MVP)
  • Building compelling offers using demos and rapid prototyping
  • Communicating progress to advisors and investors

Tentative Program Schedule (Subject to Change):

Week 7 - Building your team for Growth

Week 8 - Sales Training

Week 9 - Pitching your Startup

Week 10 - Sales Process Management

Week 11 - 

Week 12 - Everything you wanted to know about Venture Capital

Local Demo Day

Week 0 - Pre-Program Orientation

Week 1 - Setting your North Star and Refresher on Lean Canvas

Week 2 - Customer Discovery

Week 3 - Bootstrapping your Startup, Metrics and Revenue

Week 4 - Marketing Bootcamp

Week 5 - Building an MVP, Structuring Development

Week 6 - Execution Week



Application Process:

Once applications are open, we urge you to get yours in as soon as possible. This allows the Propel Team and Selection Committee a preliminary review. Applications for the Spring 2017 cohort are open and will close on January 31st, 2017. Semi-final applicants will be determined in February, you will be notified on the status of your application. If you are chosen, you will be invited to attend Selection Camp in February. Program starts in March 2017. If you have any questions feel free to contact us. 

Being a sponsor of Propel ICT we’ve seen the output of companies over the past three years. This year’s Demo Day was another great success and a reminder of the thriving tech scene in Atlantic Canada. We are glad to be involved in the Atlantic region and to support early stage startups. (Sept 2015)
— Colin Wrynn | Partner with LaBarge Weinstein: