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Launch is our program for early stage companies that are pre-revenue; with little to no traction. We will guide entrepreneurs through the early stages of validating, developing and launching a startup. This program is delivered onsite at one of our community partners: St. John’s NL,  Fredericton NB, Halifax NS, Sydney NS, Charlottetown PE.  

There is a maximum of 9 spots per cohort. Each Launch program is delivered over a 12-week period that includes in-session workshops, mentorship, business model canvas, updates and presentations, personalized 1:1 coaching sessions, Q&A fireside, panel speakers and webinars. Attendance is mandatory.


You should apply to this program if your startup is looking for mentorship around:

  • Developing a profitable business model
  • Validating customer problem and solution assumptions
  • Creating a customer validation strategy
  • Defining and building a minimum viable product (MVP)
  • Building compelling offers using demos and rapid prototyping
  • Communicating progress to advisors and investors

To learn more about Propel's other programs, visit:  Build,  Growth

Tentative Launch Program Schedule (Subject to Change):

Week 7 - Sales Training / Execute - Week of Oct. 30

Week 8 - Building your Team - Week of Nov. 6

Week 9 - Pitching your Startup - Week of Nov. 13

Week 10 - Sales Process Management - Week of Nov. 20

Week 11 - Everything you wanted to know about Venture Capital - Week of Nov. 27

Week 12 - Pitch Prep - Week of Dec 4

Local Demo Day - Week of Dec 13

Week 0 - Pre-Program Orientation - September 15 (remote)

Week 1 - Setting your North Star and Refresher on Lean Canvas - Week of Sept. 18

Week 2 - Customer Validation and Building an MVP - Week of Sept. 25

Week 3 - Customer Discovery - Week of Oct. 2

Week 4 - Bootstrapping your Startup, Metrics and Revenue - Week of Oct. 9

Week 5 - Marketing Bootcamp - Week of Oct. 16

Week 6 - Mid-program check point - Week of Oct. 23



Application Process:

Once applications are open, we urge you to get yours in as soon as possible. This allows the Propel Team and Selection Committee a preliminary review. 

Applications for the Fall 2017 cohort are now open and will close on August 25th, 2017.

Shortlisted applicants will be notified in early September. If you are chosen, you will be invited to attend our Mentor Mashup event. Afterwards, the final cohort selection will be made. The program starts mid-September 2017. If you have any questions feel free to contact us.

Start your application today!

Being a sponsor of Propel ICT we’ve seen the output of companies over the past three years. This year’s Demo Day was another great success and a reminder of the thriving tech scene in Atlantic Canada. We are glad to be involved in the Atlantic region and to support early stage startups. (Sept 2015)
— Colin Wrynn | Partner with LaBarge Weinstein: