Amplify is your chance to learn from the top growth marketing experts in the world!

Headlined by Steli Efti, Founder of Close.io and Silicon Valley’s most prominent sales leader, the event will teach businesses how to grow quickly and successfully.  After receiving rave reviews last year from a nearly sold-out crowd – we’re back with an incredible line-up and effective content to inspire and foster growth in our region’s companies.

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Tuesday, November 13, 2018
8:00 AM - 6:30 PM
Add to Calendar 2018-11-13 08:00:00 2018-11-13 18:30:00 Amplify Canadian Museum of Immigration at Pier 21 Halifax, Nova Scotia Canadian Museum of Immigration at Pier 21 Halifax, Nova Scotia Propel info@propelitc.com America/Halifax public

Canadian Museum of Immigration at Pier 21

Halifax, Nova Scotia

Speakers and Schedule:
8:00 AM - 8:30 AM
Networking Breakfast/Registration
9:00 AM - 9:45 AM
KEYNOTE: Just Evil Enough

Alistair Croll makes early-stage companies improve their go-to-market strategies, and works with some of the world’s largest firms on business model innovation. He also helps governments understand the impact of technology on society, ethics, and resiliency.

As an entrepreneur, Alistair co-founded Coradiant; the Year One Labs accelerator; and a variety of other startups. He has also launched and chaired some of the world’s leading conferences on emerging technology, including Startupfest, Strata, Cloud Connect, FWD50, Bitnorth, and more.

Alistair is the author of four books on technology and entrepreneurship, including the best-selling Lean Analytics, which has been translated into eight languages and is in its tenth printing in China. He speaks internationally on topics such as data science, innovation, scaling startups, digital government, AI, and applying critical thinking to technology. A graduate of Dalhousie University, he has also been a visiting executive on data science and critical thinking at Harvard Business School.

Alistair Croll
Founder, Solve for Interesting
9:45 AM - 10:30 AM
KEYNOTE: Brand and community building

Catherine Graham is the CEO of commonsku and the President of RIGHTSLEEVE. Commonsku is a workflow collaboration platform enabling product based businesses to seamlessly work with supplier partners and clients. RIGHTSLEEVE is a promotional products agency focused on creating branded merchandise for leading corporations across North America.

Catherine played a variety of roles prior to RIGHTSLEEVE and commonsku. She spent several years doing financial planning for fast-track individuals and entrepreneurs at TD Bank. After pursuing an MBA at the Rotman School of Management she joined eBay Canada as employee #4 and launched two categories in the Canadian marketplace. Catherine then joined A.T. Kearney as a management consultant, working with Fortune 100 companies in a wide variety of areas including merger integration, marketing strategy and operational efficiency.

Outside of work, Catherine is a mother to 3 children ranging in age from 14 to 9 years old and sits on a variety of boards and committees in the non-profit space. Examples of organizations she has been involved with include the Dell Women’s Entrepreneur Network, the Loran Scholar Foundation, Next Canada, Futurpreneur and Communitech.

Catherine Graham
CEO of commonsku and the President of RIGHTSLEEVE
10:30 AM - 10:45 AM
Networking Break

in the Chrysler Pavilion 

10:45 AM - 11:45 AM
HEADLINER: The 7 Deadly Startup Sales Sins

Steli Efti is the CEO and co-founder of Close.io, an inside sales CRM for startups and SMBs. He's known as Silicon Valley's most prominent sales leader, and has advised hundreds of startups on growing their sales teams successfully. He has written over 9 books about startup sales and invests in early stage startups as an SVP at PioneerFund.

Steli Efti
CEO and co-founder of Close.io
11:45 AM - 12:30 PM
Lunch

in the Chrysler Pavilion

12:30 PM - 1:30 PM
RAPID FIRE

Six Atlantic Canadian companies share the secret to their growth success.  Companies: TBA.

1:30 PM - 2:15 PM
KEYNOTE: TBA
2:15 PM - 2:35 PM
Networking Break

in the Chrysler Pavilion

2:35 PM - 3:20 PM
KEYNOTE: Building network effect

Eva has extensive knowledge and experience in building Internet products and online communities. Before starting Two Small Fish Ventures, she was Wattpad’s Head of Community and Content. She helped nurture and scale the Wattpad community from its infancy to become one of the largest online communities with tens of millions of monthly users around the world. Prior to Wattpad, she was Director of Product Development of Brightspark Labs, a Toronto based accelerator. During her tenure at Brightspark Labs she mentored and helped many tech startups in Toronto.

Eva currently serves as an Associate in Creative Destruction Lab at the Rotman School of Management, and a mentor in the Entrepreneurship Hatchery at Faculty of Engineering and Applied Science in University of Toronto.

Eva has a bachelor degree in Industrial Engineering from University of Toronto and an MBA from Schulich School of Business. Her husband constantly teases her that the two degrees offset each other.

Eva Lau
Managing Director and Co-founder, Two Small Fish Ventures
3:20 PM - 4:20 PM
Q&A Panel

with speakers 

4:30 PM - 6:30 PM
Cocktail hour

in Chrysler Pavilion

8:30 AM - 12:30 PM
Add to Calendar 2018-11-14 08:30:00 2018-11-14 12:30:00 AMPLIFY INTERACTIVE (Nov. 14 - separate ticket) Four hour intensive workshop  Sales Hacking and Deal Closing: In this workshop we’re going to go over the fundamentals of building a repeatable and scalable sales process to accelerate your growth in 2019. We’re going to give practical and tactical tips, share templates, answer questions and address specific challenges you and your sales team are currently facing. No fluff. No BS. Come prepared to get work done and set yourself up for sales success. Location Propel info@propelitc.com America/Halifax public
AMPLIFY INTERACTIVE (Nov. 14 - separate ticket)

Four hour intensive workshop 

Sales Hacking and Deal Closing:
In this workshop we’re going to go over the fundamentals of building a repeatable and scalable sales process to accelerate your growth in 2019. We’re going to give practical and tactical tips, share templates, answer questions and address specific challenges you and your sales team are currently facing. No fluff. No BS. Come prepared to get work done and set yourself up for sales success.

Steli Efti
CEO and co-founder of Close.io
Co-Chairs
Yves Boudreau
CEO and Co-Founder, Alongside
David Crow
Founder, Danger Capital

Event Emcee

Katelyn Bourgoin
Growth Strategist

Katelyn Bourgoin is a 3X founder turned growth strategist. Named as an influencer by Forbes, Katelyn's past clients include tech startups, small businesses, and Fortune 500 companies like Target and Holiday Inn.

Today Katelyn helps frustrated product teams figure out who their best customers are and what triggers them to buy (or stop buying). When companies know who their best customers are and what those customers *really* want, it becomes much easier to create awesome products and sell more of them. The result? More happy customers and more money in the bank.

Katelyn has a healthy obsession for customer-driven growth (and an unhealthy obsession for cheese).

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