Founded Peri CRM in Sep'2018 - a new entrant and challenger in the Indian FMCG "sales automation and CRM" landscape. Driven by the passion to augment and impact lives of more than 200k sales representatives spread across India. Believe strongly in creating a lean, agile and high impact technology startup that can support Indian organisations (who have been slow on the automation curve) realise tangible organisational value. A bachelors of engineering from Delhi university, a masters from Antwerp management school, with 9 plus years of diverse experience with India's leading private equity firm CX Advisors. An Indian by nationality and a Canadian permanent resident.