Associate Vice President, Marketing and Brand Strategy
NATIONAL Public Relations
With more than 20 years of global branding experience, Tara creates exceptional moments for people, places and spaces.
Tara has led PR strategy for some of the world’s most recognized brands including Gap, Banana Republic and Old Navy. She also served as the company’s spokesperson for Canada, addressing issues ranging from trends, design and marketing to sourcing and leadership transition.
At NATIONAL she specializes in brand and media strategy, event marketing and executive profile building and communications. As part of this, she works with executives in helping them define their personal brand, share their vision with a broader audience and bring a human story to their business. Tara is passionate about encouraging leaders to think more critically about their values, vision and voice while establishing them as industry experts and influencers in their own right.
She is a champion for Nova Scotia and highly engaged with the community, as a founder of both the Art of City Building conference and Doors Open Halifax and is a board member for Atlantic Tennis Centre, the Royal Nova Scotian Yacht Squadron and Propel ICT. She is also Communications Chair for Brigadoon. You can follow her at @twickwire.