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Tara Wickwire


With more than 20 years of global branding experience, Tara has led PR strategy for some of the world’s most recognized brands including Gap, Banana Republic and Old Navy.

As Senior Director, Marketing and Brand Strategy at NATIONAL Public Relations, she specializes in branding, media strategy, event marketing and corporate profile building and and has developed programs for clients including Labatt, Develop Nova Scotia, Halifax Partnership, Lindsay Construction and Killam Apartment REIT.

Tara is a founding member and President of Doors Open Halifax, a global public event with a mandate of connecting the community with the built environment. In addition, she is a founding member of the Art of City Building conference, a member of the Board of Directors for the Atlantic Tennis Centre, a Life Class Officer for Mount Allison University and a past Community Liaison Committee member for the East Coast Music Awards. You can follow her at @twickwire.

Senior Director, Marketing and Brand Strategy at NATIONAL Public Relations

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