Sean Ellis to headline Amplify, the first (and best) ever growth marketing event in Atlantic Canada

For immediate release

Growth experts from Silicon Valley, New York, Toronto to converge in Halifax

(HALIFAX - January 26, 2017)  Startups, marketers and business owners alike, from across Atlantic Canada and outside, will flock to Halifax on March 28th for Amplify, a once-a-lifetime opportunity to learn from some of the top growth marketing experts in the world.  The one-day event aims to inspire those in attendance through hands-on workshops, and “amplify” their approach and mindset towards growing their companies.

The event, which is being hosted by Propel ICT, in partnership with Alongside and, will gather some of the world’s most successful growth experts under one roof at Pier 21 to teach startups and businesses how to grow fast and efficiently using unconventional techniques. Participants of the conference will gain insight on how to attract and activate more leads, how to build a growth team and how to retain and nurture more customers.

“This is a prime opportunity for startups and businesses to get the expert advice and insight they need to properly scale their businesses for rapid growth,” said Trevor MacAusland, Entrepreneur in Residence at Propel ICT and organizer of the event.  “At Propel ICT, it’s our mission to mentor and educate entrepreneurs – with the goal of launching Atlantic Canada’s first billion dollar tech company. This event is definitely a step in the right direction.  The conference is built to help marketers and founders connect with the best mentors and address their challenges so they can get out there and get real traction to happen the very next day.”

Lead generation is the number one barrier to exponential growth faced by startups and it’s also the one thing that all startups need to survive.  Since this will be the premier event of its kind in Atlantic Canada given the calibre of speakers and their expertise - organizers are expecting it to sell out.

Yves Boudreau, CEO and co-founder of Alongside, says Amplify will shed light on how to scale your business with a Silicon Valley mindset.  

“This conference will give people a glimpse of what we were exposed to when we were at 500 Startups in San Francisco. The mindset and approach to doing business breaks tradition and works incredibly well - and they do it unapologetically” said Boudreau, whose company was the first company from Atlantic Canada to be accepted into 500 Startups in San Francisco, one of the top accelerators in the world.  “Atlantic Canada has a plethora of smart, innovative and growing companies. This conference will help to put a spotlight on Atlantic Canada and expose the amazing startups we have here."

The keynote speaker for the event is Sean Ellis (@SeanEllis), founder and CEO of, who is considered an authority when it comes to growth marketing.

Ellis is known for coining the term “growth hacking” and popularizing the term “product/market fit”. Previously, he was the CEO at Qualaroo, and a key early growth/marketing exec at Dropbox, Eventbrite, Lookout, LogMeIn (IPO), and Uproar (IPO).  Sean currently helps companies build agile growth teams with his new tool GrowthHackers PROJECTS.

“I’m thrilled to have this opportunity to come to Atlantic Canada for the first time,” said Ellis.  “In my experience, the Atlantic Canadian companies I’ve encountered have all had one thing in common – they’re hungry.  They’re ready to grow and they’re willing to do whatever it takes.  I have no doubt this event will deliver amazing results to all who attend.”

Joining Ellis is a full host of world-class growth marketers from many different backgrounds including:

Zack Onisko, VP of growth,  – @zack415

Former Head of Growth at Branchout and Creative Market (both acquired)

Dominic Coryell, founder, Gimme Growth - @DistroDom

Former 500 Startups Distro Partner and Co-Founder @Talkable (YC/500)

Ethan Smith, VP of growth, Yummly - @ethanucsb

SEO Advisor to Thumbtack and Wanelo

Netta Kivilis, CXO, Blue Seedling  - @nettak

Former Head of Marketing at Custora and Sr. Marketer @Amazon

Todd Saunders, co-founder and CEO, Adhawk - @toddsaunders

Former Accelerated Growth Team @Google

More notable speakers will be added to the lineup in the coming days and weeks.

Early bird pricing for 20 percent off tickets (regularly priced at $250 plus tax) is in effect until February 17 with the promo code AMPLIFY20.  Tickets and more information about Amplify can be found at

About Propel ICT

Propel ICT is Atlantic Canada’s startup accelerator program.  The goal is to launch the next generation of high growth technology entrepreneurs in the region.  The organization offers three programs called Launch, Build and Growth which are tailored to deliver mentorship and learning opportunities based on where the startup is at in its lifecycle.  For more information, please visit

About Alongside

Alongside is an online hiring platform on a mission to help create meaningful connections between employers and job seekers, so they can do their best work together. With Alongside, employers can easily create and promote their job and collaborate with their hiring teams, screen incoming applications, organize their hiring process and above all, discover great candidates. For more information, please visit


GrowthHackers is how teams unleash their company’s growth potential. With a network of more than 150,000 members, growth professionals can discover emerging opportunities and collaborate privately with their teams to test these opportunities using GrowthHackers Projects, their powerful workflow for managing growth experiments.  For more information, please visit:


Media Contact:

Jane Harwood


Propel ICT Names Companies Participating In Growth Program

--New Program Helps Successful Tech Companies Reach The Next Level --

MONCTON—Propel ICT, Atlantic Canada’s startup accelerator, today announced the first round of companies selected to its Growth program. This new program helps established technology companies discover new ways to achieve rapid growth.

The six-month program, led by veteran technology executive Stephen Palmer, formerly Co-CEO at Remsoft, is customized to meet the specific needs of its participants.

The selected companies are:

·       Alongside – Moncton, New Brunswick

·       BASE Engineering – Saint John, New Brunswick

·       Eosense – Dartmouth, Nova Scotia

·       Ironflow Technologies – Dieppe, New Brunswick

·       Lixar – Halifax, Nova Scotia, and Ottawa, Ontario

·       Luminultra – Fredericton, New Brunswick

·       PLATO Testing – Fredericton, New Brunswick

·       RtTech – Moncton, New Brunswick

The Growth program offers intensive workshops, monthly online meetings, one-on-one mentoring sessions with successful technology leaders, access to Propel ICT’s speaker series and bootcamps, and the opportunity to take part in showcase events in Canadian and international markets.

“The Growth program is focused on helping already successful businesses reach the next level,” said Anita Punamiya, CEO of Propel ICT. “Participants will learn from each other and from business leaders in Atlantic Canada and who have faced similar business challenges and found innovative ways to succeed.” 

Propel ICT also offers two other programs: Launch is for new technology businesses while Build is for established but early-stage companies. Applications are currently open for these programs. Entrepreneurs are encouraged to apply at

About Propel ICT

Propel ICT is a startup accelerator serving entrepreneurs throughout Atlantic Canada. It works with a wide range of community partners throughout the region. Since Propel ICT’s launch, over 150 companies have graduated from its programs, attracting investment, creating jobs and growing the region’s economy. To find out more, visit or follow @PropelICT


For further information:

Stephen Palmer




Applications Now Open for Spring Programs

We are now accepting applications for our startup programming and will be holding information sessions throughout Atlantic Canada over the coming weeks. Everyone interested in our accelerator programs is invited to attend these information sessions.  

We are proud to offer two programs for Atlantic Canadian entrepreneurs. Launch is for budding startup entrepreneurs seeking to develop a new business, while Build is aimed at existing technology businesses working to get the next level.

Space is unfortunately limited in our programs, and applicants go through a competitive entry process. When entrepreneurs apply, they go through a “selection camp” to determine which participants will be accepted into the programs.

Those selected will take part in an intensive three-month process, featuring workshops and presentations by startup experts from across North America. Over 150 companies from the Atlantic Canada region have graduated from one of our programs.

Our team at Propel ICT is focused on helping new and emerging technology businesses succeed. The Launch and Build programs that we provide give entrepreneurs the tools they need to rapidly grow their businesses. Both programs are frequently singled out as among the most effective in North America, but don’t just take our word for it – see for yourself.

We will be holding information sessions on our programs and other opportunities in the following communities: 

Saint John, NB

January 11, 12 p.m. at ConnexionWorks

January 25, 12 p.m. at ConnexionWorks


Halifax, NS

January 16, 12 p.m. at Volta Labs

January 25, 12 p.m. at Volta Labs


Moncton, NB

January 17, 12 p.m. at Venn Centre

January 26, 12 p.m. at Venn Centre


Sydney, NS

January 17, 12 p.m. at Navigate Startup House


Fredericton, NB

January 19, 12 p.m. at Planet Hatch

January 30, 12 p.m. at Planet Hatch


St. John’s, NL

January 26, 12 p.m. at Common Ground Coworking


Charlottetown, PEI

January 27, 12 p.m. at Startup Zone

We also plan to offer an online information session on January 12. Check out other pages on our website or contact us for more information!