Where founders become leaders.

Whether you are looking to validate your idea or you are ready to scale, Propel provides you with the skills required to build a baby unicorn.



We created this commemorative poster to visually bring to life the people, milestones and achievements that have been part of the journey.

Download a copy here
Artwork by the talented Bryanna Chapeskie

News from Propel...

Case Study - SnapTrade

SnapTrade is a story of two first time founders who have navigated a series of hurdles and challenges since 2017, and whose non-linear journey saw them participate in Propel during two stages of their startup in 2017 and 2019, followed by YC in 2022.

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Coaching Through the Founder Lens

As the coaching team at Propel, we are firm believers that our real-world experience as founders enhances our ability to coach founders through all stages of growth. The journey is one laden with challenges, breakthroughs, accolades, frustrations, triumphs and failures. But it’s worth it and we are here to join you on yours. Learn more about our coaches and their journeys here.

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Propel Announces Özge Yeloğlu as New Board Chair

Atlantic Canada’s Virtual Accelerator, Propel, is pleased to announce the appointment of Özge Yeloğlu as Board Chair. She replaces outgoing Board Chair, Jeff White.

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Case Study - Songflow

“As a technical founder solving his own problem, I came to Propel thinking I knew exactly what to build, and that to build a successful company, I just needed to start coding. Working with Propel helped me not only reframe that mindset, but also realize that what I actually needed to build was a customer-first organization. My coaches worked closely with me and helped me develop this new skill. They kept me accountable, and always curated the experience to what I needed as a founder.”

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Propel Announces $1.05M Funding Support from Government of Nova Scotia

Atlantic Canada’s Virtual Accelerator, Propel, is thrilled to announce $1.05M in funding from the Government of Nova Scotia which will be delivered over the course of a three-year term. This funding will enable Propel to continue to deliver programming and coaching to startups at the early validation stage and throughout traction and growth stages as they scale. 

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Why Propel?

With our people and programming, we create the conditions for you to scale your idea, reach global markets and attract the talent you need to succeed.

And we’re thrilled to join your journey. 

You have a company to build and we get that.

Each entrepreneur’s journey is unique and having programming that focuses you on what’s important now will help you go further, faster. Propel coaches guide you in building your sales and marketing skills, reaching and engaging with customers, and ultimately, driving traction.

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Empowering Your Journey

Whether you are looking to validate your idea or you're already selling to customers and working on it full time, Propel is focused on your journey and arming you with the skills required for your success.

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Building Community

Propel is a network of people who love startups. Our community is supportive, inspiring, and thrives in teamwork. It takes a village. Joining Propel means becoming part of the entire Propel community.

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Coaching: Taking Your Company to the next level

Our startup coaches help you get laser-focused on the right customers and a business case you can crush to create sustainable and repeatable sales growth.

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Virtual programming

To best support our founders we designed our programming to be delivered virtually allowing us to bring the expertise you need, when you need it, to you wherever you are.  This means you can stay focused on what matters while being completely supported by your startup coach.

Being a founder is terrifying, and we get that.

The amount of decisions you have to make that you’ve never made before is daunting. Our dedicated coaches equip you with the tools you need, when you need them to de-risk your journey and give you clarity.

A strong network matters, and we get that.

Our powerhouse network includes a game-changing board, global investor contacts, regional and national industry partners, and a growing list of alumni who are shaping it.

We help you make the right connections at the right time to grow your business.

Start your founder to leader journey, apply to propel.

We accept companies on a continual basis.
Start when it makes sense.
Apply Now

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