After leaving her corporate career at Procter & Gamble in Switzerland and New York, Charlotte returned to Canada and launched a scuba dive expedition to mobilize local communities to clean up the underwater environment. Following this purpose-driven project across Canada, she co-founded her startup, PACTA in Halifax, which is where her startup journey began.
She has been through the ups and downs of a startup and has participated in a number of accelerators Launch36 and Propel cohorts in 2014 and 2015, followed by Founderfuel accelerator in Montreal and Google in Mountainview, California. She has been in founder shoes, bootstrapping a startup, pitching investors in Canada and Silicon Valley ( Google… ), raising money and growing a team, as well as the unfortunate risk and reality of startup life - having to close down. She channels her passion for supporting founders and growing the community by combining her corporate and startup journeys into all walks of life. She is a strong advocate for purpose-driven companies, for thinking bigger, where positive impact and growth reaches beyond the bottom line.