James Geneau

James is a seasoned senior executive with more than 25 years of experience in sales, marketing, and operations - specializing in driving strategic growth within the tech industry. With a proven ability to deliver transformative results, James excels in leading organizations through market expansion and scaling efforts, combining strong leadership, strategic vision, and operational expertise.

James has deep expertise in crafting and executing strategies that accelerate revenue growth, enhance brand positioning, and drive customer success. He has successfully led digital transformation initiatives, optimized sales and marketing processes through modern tech stacks, and built high-performing teams that maximize impact. Over the course of his career, he has served as both a full-time sales and marketing leader and a Fractional CMO to more than 16 founder-led ventures across North America and Europe. He has also brings deep knowledge and experience working with accelerators, venture capital, and private equity firms over his career.

James holds a diploma in Executive Leadership from Saïd Business School at the University of Oxford and is passionate about building high-performance teams within high-growth ventures. As a native New Brunswicker, he returned to our region four years ago with a goal of helping to grow our tech eco-system, leveraging his global experience and a deep-rooted passion for seeing the region grow.